BYD will launch a high-end EV brand with starting price over $110,287
On November 8th, the EV giant BYD said it would launch a new high-end EV brand named “Yang Wang” (it means looking up in simple translation) in the first quarter of 2023, whose first model would be an off-road vehicle. BYD also added that the selling price of the vehicles under the new brand will be between $110,287-$206,763.
BYD claimed that “Looking up” is not only a gesture, but also represents a brave and fearless spirit of exploration. “Looking Up” will build brands and products with revolutionary technologies and forward-looking designs, being committed to bringing users unprecedented new experience of extreme performance.
It is reported that the brand, products, sales and service network, operation team of “Looking up” will be totally new and independent.
Data shows BYD, which produces both EV (electric vehicle) and PHEV (plug-in hybrid electric vehicle), has topped electric vehicle sales in the world’s biggest auto market, with sales more than tripling in the first 10 months to 1.4 million.
